Plan your Year 2025

Struggling to Turn Your Travel Business into a Success?

Join the Plan Your Year Workshop and create a clear, actionable strategy for 2025—so you can stop guessing and start growing your travel business with confidence.

Live virtual event happening Thurs and Fri, 11/21-22/2024 from 3-5pm EST each day. 

Have you....

Been in the travel industry for a few years, but despite your passion and hard work, the results just aren’t showing.

You feel overwhelmed by shiny object syndrome, constantly chasing new tactics and ideas without a clear plan.

Procrastination has been your default, and you're scared that 2025 will be another year of missed opportunities and unmet goals.

Sound familiar? It’s time for a change.

Build a Tactical, Laser-Focused Marketing Plan for 2025

The Plan Your Year Workshop is a working session designed specifically for travel agents like you who are ready to take action. You’ll walk away with a clear, strategic business plan for 2025, complete with:

  • Income Goals: Finalize how much you want to earn, based on your actual expenses.
  • Sales Mix: Identify the right mix of travel products and services that will get you to your income goal.
  • Marketing Strategy: Build a weekly marketing plan based on your sales mix, so you know exactly what to promote and when.

Why This Workshop is Different

This is NOT another “watch and forget” webinar. The Plan Your Year Workshop is hands-on, practical, and results-focused. You’ll actively work through your 2025 plan, surrounded by a community of travel agents who rely on their business as their primary source of income.

By the end of the workshop, you will have:

  • A strategic marketing plan that helps you stay organized, focused, and on top of your business all year.
  • A clear, tactical sales plan based on real income projections and an understanding of what services will get you there.
  • Tools to track and achieve your goals, so you can finally stop throwing spaghetti at the wall and start working with purpose.
  • A feeling of relief and confidence, knowing you have a solid roadmap to success before the turkey starts roasting for Thanksgiving!

Workshop Breakdown

Across two 2-hour sessions, we’ll cover:

  • Vision Casting & 2024 Review: Reflect on the past year and set new goals.
  • Planning Your 2025 Goals: Define what success looks like for you.
  • Lead Generation Calculator: Map out your income goals, and identify how many leads you need to hit them.
  • 2025 Sales Planning: Build your sales strategy using the exclusive Sales Planner Google Sheet.
  • Marketing Review & Planning: Outline your marketing campaigns with the exclusive Marketing Planner Google Sheet.
  • Content Calendar Template: Plan out your macro content for the year.

What’s Included

  • Digital Workshop Workbook: Work through exercises during the sessions.
  • Recordings of all workshop sessions.
  • Private Podcast Feed: Review workshop content on the go.
  • Opportunity to purchase the print workbook via Amazon.
  • ADD ON- Implementation Day in December: Dedicated co-working time to get the plan you created during the workshop, implemented for Q1 2025.

Why Sign Up?

This workshop is for you if:

  • You feel lost or overwhelmed and don’t know where to start in creating a marketing plan.
  • You’ve got big goals but lack direction, and you're ready for an actionable strategy that works.
  • You’re tired of procrastinating and want to hit the ground running in 2025 with a focused business and marketing plan.
  • You need a clear path to financial success and want to be the authority in your travel niche.
  • You’re craving accountability and community while planning your year.

What Others Are Saying

“THANK YOU so much for offering this course. I was unsure what to expect when I signed up. I thought it would be another webinar, but it was hands-on learning—just what I needed! In two days, I was able to really forecast my numbers and create 75% of my marketing plan for 2024!"  Alysha K., Associate of Dream Vacations

“Even though I attended last year, I learned so much more and already see where I can improve my sales and marketing approaches for 2024!”  Danielle L., Selfish Me Travel

Join now for just $99!

Meet Your Host

Hi, I’m Rita M. Perez—a Latina, Autoimmune Warrior, and TV & Movie Nerd who’s been in the travel industry since 2010.

I created the Plan Your Year Workshop because I’ve been exactly where you are—excited about travel but overwhelmed with running a business. After years of trial and error (and being duped by the lies gurus sold me), I’m now here to help you create real, tactical plans to grow your travel business.

Join me and other like-minded travel agents as we cheer each other on and get to work. You’re not going to want to miss this!

Ready to Get 2025 on Track?

Stop waiting for success to come to you. Save your spot now and take the first step towards an organized, strategic, and successful 2025. Add on the Implementation Day on December 4, 2025 from 3-5pm EST to get your first marketing assets created for the new year, too!

**If you are a current member of Marketing Business School--do NOT sign up for this.  It is included in your membership :)

Due to the digital nature of this workshop, there are no refunds.

Have questions?  Email rita@steeryourmarketing.com.

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 Plan your Year 2025
 $ 99.00 USD
 Plan your Year 2025 + Implementation Day (12/4/2024)
 $ 134.00 USD

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